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The museum of tolerance is an internationally renowned Jewish human rights museum that was established in 1993. The museum provides educational exhibits and immersive experiences for museum guests to learn about the past events of the genocide and fight for civil rights and the horrific tragedy of the holocaust. Through its exhibits, it advocates for youths and adults to reflect on their responsibilities for positive change in today's society and for a better future.   

The new branding for the Museum Of Tolerance brings an organic feel to humanize the brand with a figurative mark.  The mark is designed to resonate with human experience. It honors the past while reflecting the present. Two figures silhouetted holding hands embrace the resilience of human nature while referencing the Museum of tolerance in the shape of an M.  The silhouette personifies the branding of the Museum of Tolerance.  A secondary mark is a split of the original logo mark where overlapping sides create another silhouette into another figurative profile.  Together these marks along with the new color pallet enhance the museum's brand.  The museum is branded with new visual assets as they are incorporated into the environmental graphics and signage.