RISE SURF CO.
RISE SURF CO. is a Surf company based in Malibu California. They have grown to be one of the top companies in the sport of surfing and are expanding its business model. They are not only a surf company with storefronts up the coast of California but are taking their company to a traveling experience searching for the perfect wave. Inspired by the concept of a bed and breakfast RISE SURF CO. will offer surf enthusiasts the ultimate surf trip with the expanded edition of their company RISE ON THE ROAD. By converting an 18-wheeler into a mobile hotel that rises to a two-story vehicle, RISE SURF CO. can invite their product consumers as guests in this new surf hotel concept. RISE SURF CO. is the contributing partner with the World Surf League (WSL) of the US Open Of Surfing in Huntington Beach CA. RISE SURF CO. will debut the surf truck hotel at this year’s US Open of Surfing in the Summer of 2022.
The expansion to being a mobile entity on the road needed a secondary brand and identity. The design for RISE SURF CO. emphasized a surfboard stringer and tail for negative space. The concept is expressed throughout the new brand identity for all visual assets. The secondary logo for the expansion of RISE On The Road symbolizes a container attached to an 18-wheeler. The surf truck hotel incorporates supergraphics of waves rising as the structure elevates to the top as a second story.
Environmental graphics for the US Open of Surfing are designed with the icon mark of the wave. The placemaking signage is made from materials of wood, PVC, acrylic, and recycled plastics.