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Branding
Environmental Graphics

Plaza Colombia

Overview 

Approach

Plaza Colombian Coffee is a South Austin cultural escape to Colombia.  Its current operation is a coffee bar and bakery during the day. With renovation plans to become a full-service restaurant, the establishment is rebranding itself with a new name. The new name change to Plaza Colombia Coffee Bar + Grill will be rebranded to suit the new image of the restaurant.

The new logo takes the form of ancient Colombian tribal ornaments and a coffee mug while creating a grill mark and steam. The logo and identity will be changed in this transition as the new identity will be inspired by some of the ancient civilizations of Colombia from the Muisca tribe to the City of Lost Gold and Eldorado. Experiential graphics will create an enriched environment for new patrons.  The identity will be expressed through colors that are influenced by the Colombian flag and vibrant city of Guatape. Colombian ancient history inspires the different icons used to make branding elements as they will bring to life the new face of Plaza Colombia Coffee Bar +Grill  in its tribute to its ancestry.

Artboard 1 copy 2.png
Artboard 1 copy 5.png
RISE TYPEograpghy copy.png
Artboard 1 copy 6.png
Billboard 1612 2022-04-22.jpeg
Cup _plaza.jpeg
Bag 0035 2022-04-22.jpeg
PLAZA APron.jpg
BEER GLASS_PLAZA.jpeg
Coaaster.jpg
PLAZA MUG 2022-04-23.jpeg
Cup 0915 2022-04-23.jpeg

Environmental Graphics

Front Elevation Drawing

Plaza_Frontelivation_drawing.png

Existing 

SCEMATIC ROWS_RASTER-15.jpg
SCEMATIC ROWS_RASTER-19.jpg

Proposed

SCEMATIC ROWS_RASTER-18.jpg
Front Facade.jpg

Existing 

SIDE view.jpg
SCEMATIC ROWS_RASTER-10.jpg

Proposed

SCEMATIC ROWS_RASTER-11.jpg
SCEMATIC ROWS_RASTER-09.jpg

Existing 

SCEMATIC ROWS_RASTER-04.jpg

Proposed

SCEMATIC ROWS_RASTER-05.jpg
SCEMATIC ROWS_RASTER-06.jpg
SCEMATIC ROWS_RASTER-08.jpg

Existing 

Proposed

SCEMATIC ROWS_RASTER-16.jpg
SCEMATIC ROWS_RASTER-14.jpg
SCEMATIC ROWS_RASTER-13.jpg

Existing 

Proposed

SCEMATIC ROWS_RASTER-03.jpg
SCEMATIC ROWS_RASTER-02.jpg
SCEMATIC ROWS_RASTER-01.jpg

Existing 

Front_Door_orgn.jpg

Proposed

Front_Door Hrs new.jpg

Existing 

HH_Eldoradoorgn.jpg

Proposed

HH_Eldorado.jpg

Existing 

1_Way_Drive_Thru_Sign orgn.jpg

Proposed

1_Way_Drive_Thru_Sign.jpg

Existing 

Corner palm tree sign.jpg

Proposed

Corner St_Sign.jpg

Process